Start-ups and would-be entrepreneurs are taking part in Local Enterprise Week this week – which sees the country's 31 Local Enterprise Offices host events, talks and workshops around the country.

According to Oisin Geoghegan, chair of the network of Local Enterprise Offices, the aim of the week is to highlight to small businesses the resources and expertise available in their area

"The key objective of Local Enterprise Week is to stimulate enterprise, to enable entrepreneurs and people who have business ideas to share those ideas and share their own learnings," he said. "It's run through out Ireland in every town, which is really important. They're being delivered locally."

One example of that was a talk in Clondalkin in south Dublin, which saw a local success story explain the importance of storytelling in building a brand.

The Irish Fairy Door Company is one of the few good news stories stemming from the recession, starting life as the idea of two struggling friends on the verge of emigration, and growing to become an international hit in less than six years.

And according to its co-founder, Niamh Sherwin Barry, their honesty about that origin story has been part of the reason for its success

"I think it was actually fundamental, not even important it was fundamental," she said. "Our story was actually quite a sad story to start with, we had a really rough recession and then it was nearly like the light at the end of the tunnel for us.

"I think a lot of people engaged with that because a lot of people were going through the same thing."

Of course storytelling isn't just about the company’s past – it also plays a vital role in its day to day business

"It's a very important job that we have; we find human homes for fairies," she said. "We've found close to one million homes around the world at this stage."

The audience at yesterday’s event in Clondalkin was made up of a wide variety of start-ups at varying stages of their early development.

But all saw the value of Niamh’s message in building their businesses into the future.

Jo Mogale, who has established a personal coaching company called EvoMe said the session showed him how he could use his own story to engage with potential customers.

Seamus Power of health and wellness firm Powering Health, said he had tended to focus on the mechanics of the business – but would now seek to push his own story towards the fore.

Meanwhile Hannah Byrne, manager of dog food firm Carnivore Kellys, said it was encouraging to hear from a local success – while there was also solid advice on using social media to build a brand.

And according to Oisin Geoghegan, the hope is that these kinds of events will encourage entrepreneurs to make use of the Local Enterprise Offices during the other 51 weeks of the year.

"We act as a first stop shop for anybody who is looking to set up a business or for businesses who are out there," he said. "You can access to all the funding in the world to run your business but if you don't have the wherewithal to run it effectively you may not be successful.

"So we're there to provide that very important series of pieces for the jigsaw to enable entrepreneurs to bring their business ideas to fruition."